LEADERSHIP
A family business, run like an enterprise.
Ownership stays in the family. Accountability is formal: defined mandates, regional profit and loss, and a board that meets on a fixed cadence.
PORTRAIT
FOUNDER · 1999 — 2019FounderPakistan → DubaiFounded Design & Desktop in 1999 and led it for twenty years — from its first enterprise systems in Pakistan to regional scale from Dubai. His standard of craft and integrity remains the company’s operating principle.
FOUNDED
1999
EXPANDED
Dubai, 2008
LEGACY
Four markets
PORTRAIT
MIDDLE EASTManaging Director, Middle EastDubai · UAEThe operational backbone of the company since its earliest days. Led the Dubai headquarters from 2008 to 2019 — administration, finance and client continuity across the GCC.
SINCE
The beginning
MANDATE
Admin & finance
BOARD
Member
PORTRAIT
SECOND GENERATIONManaging Partner, United StatesElder son · USALeads the group’s US entity and the saifookhan venture — AI products, platforms and growth for American clients.Visit saifookhan →
ENTITY
D&D USA
FOCUS
AI products
BOARD
Member
PORTRAIT
SECOND GENERATIONManaging Partner, ItalyYounger son · ItalyLeads the group’s European entity and the alicreates studio — software, product design and AI for Italian PMI and enterprise.Visit alicreates →
ENTITY
D&D Italia
FOCUS
PMI & product
BOARD
Member